Mobile Phone Demographics & Text Messaging - Canada

At the end of 2010 Canadian wireless phone subscribers numbered over 24.5 million - over 72% of Canadians are mobile phone subscribers.*

75% of Canadian households have access to a wireless phone.*

80% of Canadians have tried text messaging.*

Canadians send over 186 million text messages per day. Click on the image below to see annual number of text messages sent in Canada, 2002-2010.*

Studies show that 95% of all SMS get opened (Aaron Watkins, Creative Mobile Marketing).

The number of 12 to 17 year olds with cellphones increased from 45% in 2004 to 75% in 2010. (Solutions Research Group).

* Source: Canadian Wireless Telecommunications Association

Mobile Messaging - International

6.1 trillion text messages were sent in 2010, up 50% from the previous year (ITU)

The global mobile subsciber base passed 3.75 billion in 2010 (www.cellular-news.com)